Analyse

Newscentre offers timely, accurate and cost-efficient media analysis that is tailored to your needs. As Australia’s national news agency and in partnership with The Media Research Group, we provide the highest-quality media analysis service to help you stay in touch, informed and prepared.

Our services include:

• Continuous content analysis.
• Media profiling, taking into account leading topics, protagonists, the content volume and quality of coverage.
• Topic analysis providing tailored research into specific issues, trends, events or initiatives.
• Newsgroup monitoring to anticipate and leverage positive coverage or address issues before they gather momentum.
• Management benchmarking to understand how your organisation’s executives are perceived in the media.

Our clients use our expertise to:

• Rapidly understand and assess the external environment.
• Anticipate how issues are progressing and being framed in the media, and appropriately address them.
• Understand the media’s approach to issues such as new products, restructuring, mergers, corrective actions and social responsibility.
• Optimise preparation for interviews, tailor media releases, and focus interaction with individual media outlets or commentators.
• Monitor volume of coverage regarding specific people, policies and events within an organisation and empirically evaluate how they are rated.
• Effectively rate an organisation’s media image, enabling optimal positioning in the external environment.
• Identify strengths, weaknesses and opportunities to enhance the organisation’s media and external reputation and its ability to lead the agenda.
• Evaluate the success of their organisation’s media campaigns.